The Death of Unicorn

A case study in four parts how achieved unicorn status in two years only to be out of business one year later.

The Rise and Fall of Lessons in scaling up and avoiding disaster.
 Death of a Unicorn: When Fast Growth Leads to the Demise of a Billion-Dollar Company
 Making Tough Choices: Navigating Employee Reductions and Preserving Shareholder Value
From Billion to Bust: Unraveling the Story of’s Growth Trajectory