Strategy
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Are Your Customers Buying Your Product, or Buying Hope?
Some businesses depend on customers not using what they buy. That may sound absurd, but it…
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Do you have a blind spot?
What a stranded teenager and New Coke can teach us about decision-making. A recent story highlights…
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How would you cross this road? A lesson in asymmetric competition.
Crossing the road in Vietnam isn’t for the faint of heart. If you wait for a…